What we do

Case study

Predictive Audience Selection

Expanding Customer Base with Big Data Insights Ahead of New Product Launch

Our solution

We process 100+ customer attributes to identify the typical customer profile of the target brand and its similar brands.

We identify the customers with the highest likelihood to purchase using propensity modelling.

Our approach enables the marketing team to focus on the high potential customers for clienteling and other marketing communications.

The result

The digital-led marketing strategy resulted in a 9X uplift in conversion rate, with 23% of total sales obtained from new customers acquired.

New product launch

Propensity modeling

Likelihood to purchase

Conversion rate uplift

Target brand identification