We identify various touch points throughout the customer journey of retail clients and formulate a set of metrics to stitch and track customer behaviour across those touch points.
We have introduced new contact channels in collaboration with our partners and have implemented novel methods to bridge the gap between online and offline behaviour.
We assign preferred channel and time to contact each customer by analysing customer behaviour, demographics, and preferences .
Preferred channel and preferred time led to a higher click rate of 27% compared to traditional channels.
New channel introduction has led to a reduction in cost by 12% for each campaign.