What we do

Case study

Loyalty Program Optimization

Maximizing Customer Retention and Profitability by Optimizing Loyalty Tiers and Creating Customized Loyalty Programs

Our solution

Our predictive customer lifetime value and customer churn models help to create a hyper-personalized loyalty program for each customer ultimately increasing customer engagement.

Our simulation and AI-based module enable businesses to identify the optimal threshold for loyalty tiers, maximizing the value of their loyalty program.

The result

Our predictive CLV and churn module have reduced the churn rate by 13% and increased the loyalty tier upgrade rate by 10%.

We are able to unlock $19.2 million in sales over a period of 2 years by optimizing the loyalty tiers for our group company.

Customized loyalty program

Loyalty tier optimization

Optimal threshold determination

Simulation module